This bachelor's degree program aims to cultivate multi-disciplinary professionals equipped with emerging information technology concepts and media production and marketing capabilities. In response to global educational trends and in alignment with the university's commitment to internationalization and interdisciplinary learning, the curriculum is structured into the following four categories:
1. Media Content Production and Application
2. Innovative Information Technology
3. Languages
4. Integrative Capstone Courses
| Category | Required Courses | Elective Courses |
|---|---|---|
| Freshman |
Introduction to New Media |
Still Photography Practice Digital Sound Effects Popular Culture and Creativity New Media Art |
| Sophomore |
New Media and Contemporary Society |
Digital Image Processing Digital Storytelling Introduction to Advertising Introduction to Public Relations Virtual Reality and Digital Technology Digital Games |
| Junior | Intro to New Media and Big Data Analysis Global Communication Media Market Management Introduction to Marketing Social Science Research Methods |
Crisis and Issue Management |
| Senior | Graduation Project (I) Graduation Project (II) |
Digital Integrated Marketing Social Media Marketing Digital Content Industry Law IoT Design and Application |
*Course content is subject to adjustment based on academic year requirements; please refer to the latest curriculum announcements.