學程特色

中部地區唯一的傳播相關全英文授課學士學位學程。

培育具備三大面向之人才

1. 傳播領域專業和實務執行能力
2. 資訊科技領域基礎知識、系統分析設計及創新科技應用能力
3. 雙語能力及國際視野

學程兩大特色

1. 培育專業與倫理並重之創新資訊科技與媒體內容產製行銷跨領域專業人才：有鑒於臺灣數位經濟發展之經驗、特色與方向，培養創新科技與媒體產業所需之專業人才，並考量區域經貿及經濟發展國際化之趨勢，本學程將加強新媒體內容產製、全球媒介市場管理、社群媒體行銷、人工智慧應用、行動應用媒體、大數據分析及物聯網應用等融合傳播、資訊科技與行銷管理等方向之跨領域教育內涵，並強化專業教育與人格教育的結合，以重視專業倫理的建立。

2. 注重學生英文能力：外語能力為學生踏入全球化職場重要技能之ㄧ，為強化本學程學生未來就業的競爭優勢，同時為以後出國留學或就業作準備，本學程特別注重加強學生英語能力，除了全英文授課之必修課程，更在前兩年課程安排菁英英語、英檢與學術閱讀寫作等基礎英文課程，以加強英語訓練為規劃重點，並充分利用本校豐富之英語學習資源及環境，讓學生及早適應及熟悉英語上課模式，強化學生在專業領域的英語能力。

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Program Highlights

The only English-taught bachelor's degree program in communication-related fields in Central Taiwan.

Cultivating Talent in Three Core Dimensions:

1. Professional Expertise & Practical Execution in Communication: Mastery of media theories and hands-on application skills.
2. IT Foundations & Innovative Applications: Proficiency in information technology, system analysis and design, and the application of cutting-edge tech.
3. Bilingual Proficiency & Global Perspective: Developing the language skills and international mindset required for a globalized world.

Two Key Features of the Program

1. Cultivating Interdisciplinary Professionals in Innovative IT and Media Content Production/Marketing with an Emphasis on Ethics:
   In light of Taiwan's strategic experience in digital economy development, our program trains the professional talent required for the innovative technology and media industries. Considering global economic and trade trends, we provide an interdisciplinary curriculum that integrates New Media Content Production, Global Media Market Management, Social Media Marketing, AI Applications, Mobile Media, Big Data Analysis, and IoT (Internet of Things). Furthermore, we emphasize the integration of professional training with character development to foster strong professional ethics.

2. Strong Emphasis on English Proficiency
   Foreign language proficiency is a vital skill for the global workforce. To strengthen our students' competitive advantage and prepare them for future study or employment abroad, we place a heavy emphasis on English training. In addition to mandatory courses taught entirely in English, the curriculum for the first two years includes foundational English courses such as Elite English, English Proficiency Exam Preparation, and Academic Reading and Writing. By leveraging the university’s rich English-learning resources and environment, we help students adapt to an English-mediated instruction (EMI) model early on, reinforcing their professional English capabilities in their specialized fields.

雙語化學習計畫 - Bilingual Learning Plan