課程地圖 - Program Curriculum Overview
本學士學位學程，旨在培養具備新興資訊科技概念與媒體製作行銷能力之多重專業人才，呼應全球化教育脈動，結合學校國際化發展方向與跨領域學習的教育發展方針，課程設計涵蓋以下四大類別：
1. 媒體內容產製與應用
2. 創新資訊科技
3. 語言
4. 統整課程
| 修別 | 必修課程 | 選修課程 |
|---|---|---|
| 大一 |
新媒體概論 |
靜態攝影實務 數位音效 流行文化與創意 新媒體藝術 |
| 大二 |
新媒體與當代社會 |
數位影像處理 數位敘事 廣告學概論 公共關係概論 虛擬實境與數位科技 數位遊戲 |
| 大三 | 新媒體與大數據分析概論 全球傳播 媒介市場管理 行銷概論 社會科學研究方法 |
危機與議題管理 |
| 大四 | 畢業專題（一） 畢業專題（二） |
數位整合行銷 |
*課程內容可能根據學年需求適度調整，請參考最新課程公告。
-----ENGLISH VERSION-----
This bachelor's degree program aims to cultivate multi-disciplinary professionals equipped with emerging information technology concepts and media production and marketing capabilities. In response to global educational trends and in alignment with the university's commitment to internationalization and interdisciplinary learning, the curriculum is structured into the following four categories:
1. Media Content Production and Application
2. Innovative Information Technology
3. Languages
4. Integrative Capstone Courses
| Category | Required Courses | Elective Courses |
|---|---|---|
| Freshman |
Introduction to New Media |
Still Photography Practice Digital Sound Effects Popular Culture and Creativity New Media Art |
| Sophomore |
New Media and Contemporary Society |
Digital Image Processing Digital Storytelling Introduction to Advertising Introduction to Public Relations Virtual Reality and Digital Technology Digital Games |
| Junior | Intro to New Media and Big Data Analysis Global Communication Media Market Management Introduction to Marketing Social Science Research Methods |
Crisis and Issue Management |
| Senior | Graduation Project (I) Graduation Project (II) |
Digital Integrated Marketing Social Media Marketing Digital Content Industry Law IoT Design and Application |
*Course content is subject to adjustment based on academic year requirements; please refer to the latest curriculum announcements.